Jackie Sanders is an experienced strategic marketer and communications executive with a single-minded vision: inspire those who are working to do better, be better.
Jackie’s expertise is grounded within strategic marketing, partnership development, and brand team leadership. She has spent the majority of her career within the life sciences industry and has helped guide the launch and development of multiple blockbuster pharmaceutical and healthcare device brands. Some highlights include, the launch of Gilenya, the first oral treatment for multiple sclerosis (Novartis), the launch of CIMZIA, the first fab’ fragment mAb for Crohn’s disease and rheumatoid arthritis (UCB), and brand development for LIPITOR, the world’s largest pharmaceutical brand (Pfizer).
Jackie possesses deep therapeutic experience within a number of highly scrutinized areas including diabetes, cardiovascular disease (with a focus in both CABG and dyslipidemia management), and chronic inflammatory diseases (including multiple sclerosis, Crohn’s disease, and ulcerative colitis) to name a few.
Purple Carrot came to be first as a technology start-up, where Jackie developed an early software product aimed at improving clinical outcomes through improved nurse engagement in hospital systems. The product was formally recognized for its promise in several forums: semi-finalist at Unite for Sight's Innovation Challenge (2015) and Cleveland JumpStart's Start-up, Scale-Up competition (2015, semi-finalist). The product also garnered strong interest and collaboration with major hospital systems, such as University Hospitals of Cleveland.
While the experience did not lead to the next start-up unicorn, it enabled Jackie to expand the breadth of her expertise in new ways, including software development, pilot programming and execution, and investor presentation. After licking a wound or two, Jackie rechanneled her efforts into consulting work with a wide variety of organizations beyond the health and wellness industry.
Prior to Purple Carrot, Jackie worked at several of the top communications and manufacturing firms in the industry, including Havas Life NY (Executive Vice President, Director of Client Services), The Bloc (SVP, Group Account Director), Cline, Davis and Mann (Account Supervisor), and Ethicon, Johnson & Johnson (Associate Product Director).
She holds a B.A. from the University of Michigan and an M.B.A. from the Weatherhead School of Management at Case Western Reserve University, where she was distinguished from her colleagues as the Rainmaker of Tomorrow by Northern Ohio Live magazine.