Ciox Story Development
client: Ciox Health
Situation
Ciox Health is one of the leading patient medical information providers in the industry. They were interested in exploring the opportunity to build a new business offering that would move them into the next phase of their company’s growth.
Action
Ciox came to Purple Carrot to help define the narration of this business opportunity within the context of a target pharmaceutical client. The final format used to illustrate the story was a business pitch deck.
Impact
Working collaboratively, we were able to quickly and efficiently sketch out multiple scenarios and identify both opportunities and challenges that the new venture would pose. Additionally, the client was able to quickly see how this forming narrative may play out when put in context with a real world sales opportunity with a Big Pharma target.
Scope: Marketing Strategy | Innovation Development | Message Development | Storytelling | Presentation
