SupplySide Group Brand Refresh

Client: SupplySide Group

Situation

SupplySide Group (SSG) is a group of 9 and growing operating companies within a wide array of verticals, including supply chain, real estate, and manufacturing. The separate brands had grown organically and on separate trajectories making it difficult to tell the overall story that was quickly understood and leveraged the strength of the full organizational value proposition.

Action

Purple Carrot was brought in to establish a brand architecture and creative platform that can accommodate the diversity of businesses in an intuitive and connected manner. Work included oversight of logo development, storytelling, message development, and creative implementation across traditional and digital platforms.

Impact

To date, the program has been successful to enable senior leadership to seek out new opportunities armed with materials that communicate their excellence and breadth of value. SSG has also become home to the number of innovative initiatives currently in development that have yet to land in a single operating company.

Scope: Strategy | Brand ID | Message Platform | Creative Implementation