aCS Sales Presentation

CLIENT: Aviation component solutions (ACS)

Situation

ACS, a notable player in the aviation industry for PMA parts, had a long history of success through traditional sales channels and was looking to evolve their sales approach with the times. The president and head of sales realized that while their products were first rate, the way in which they told their story could use similar panache and consistency.

Action

Purple Carrot took the building blocks of their story and redrafted into a format that served 3 goals: told the story in a fluent and nontechnical manner easily understood by their range of customers, could be consistently presented by anyone on the sales team, and elevated the overall polish of their sales approach.

Impact

The presentation served as a solid step forward as the organization continues to pursue more direct marketing functions within the scope of their sales cycle.

Scope: Storytelling | Message Platform | Presentation