clensil
Client: SupplySide Group
Situation
When Covid-19 hit, SupplySide Group (SSG), an expert in global supply chain solutions, looked to turn a challenge into an opportunity and expanded their import of PPE. This opened a new opportunity to build a fresh line of premium hand sanitizer ready for the US market.
Action
SSG came to Purple Carrot to create a new brand that would convert the Turkish product into a US-ready brand. Purple Carrot worked on all brand elements from strategy through naming, packaging, and core sales materials
Impact
The team took a behind the scenes approach to get the product into the hands of customers by selling in through facilities with retailers. Today the product is stationed in dispensers at the front of national retailers across the country.
Scope: Strategic Analysis | Brand ID | Message Platform | Core Sales Creative | Agency Guidance
