Blockland Solutions

Client: Blockland Cleveland

Situation

Blockland Cleveland was launched in 2018 as a community driven initiative to build groundswell support and activity around making Cleveland an epicenter for practical blockchain application across 8 industry sectors. Core to this initiative was an annual, global conference hosted in Cleveland, OH. The inaugural event was very successful, and now Blockland needed a new team to take the event even further. Purple Carrot was engaged to do just that.

Action

In partnership with the Blockland Solutions Steering Committee, Purple Carrot was brought in to deliver a world-class event from content development and speaker recruitment through venue execution, including P&L responsibility. We also led the program with a focus on making improvements that would increase attendee connectivity and impact, drive greater experience with start-up companies, and ensure consistent, high energy throughout the multi-day experience.

Impact

The event was viewed as a critical success from both the quality of content to the production itself. Over the course of the three days of the main conference, 1500 people walked through the doors (day-after-day). We ran a 2-day blockchain conference, 1-day cybersecurity conference, 2 coding workshops, and a start-up competition. Most importantly, during this event guests learned, tweeted, met, and left with actionable new connections. Furthermore the team managed the event with no financial loss and at a significantly reduced cost from the prior year—a fairly unprecedented accomplishment for a venue of this size in year 2.

Scope: Executive Team Leadership | Live Content Development | Brand Development | Event Execution