brand strategy

Be a Catalyst for Change

Be a Catalyst for Change

Recently, I was struck by an article in the New York Times by Jennifer Conlin (07/05/14, “At Zingerman’s, Pastrami and Partnership to Go”). It’s about a couple of guys who transformed an idea from a deli that sells roll-up-your-sleeves sandwiches into a $50 million dollar business comprised of 6 unique companies and a growing army of entrepreneurs.