defining greater impact

Client: Junaid Family Foundation

Situation

Ansir Junaid and his wife have been philanthropic for years; however, they were at a point where they realized that they could create greater impact by formalizing their giving and service contributions through establishment of a private family foundation.

Action

In many ways, establishing a successful foundation is similar to building a new, for-profit venture. It requires strategic focus, a corporate structure and governance, SOPs, hiring, marketing, and more. Purple Carrot was brought in to partner with the principals and other senior leaders to construct JFF from the ground up, including strategic development, brand development, program management and more.

Impact

Over the past 2 years, the Junaid Family Foundation has taken shape with a clear mission, strategy, management structure, brand, and formal designations. Most significantly, the foundation is now positioned to create greater impact to support vulnerable populations with greater efficiency and capabilities. Multiple programs are currently running with plans for continued expansion.

Scope: Nonprofit Strategy and Governance Development | Marketing and Brand Development | Story Telling | Staffing